Our approach

The five pillars behind every MSK hotel.

A consistent operating model from underwriting through daily operations to the monthly owner report.

01

Acquire with a plan

We underwrite as owner-operators. We know the market, the product and the team before closing.

  • Market, product and team diligence completed before we commit
  • Capital needs identified at acquisition, not discovered later
  • A named leadership bench and reporting cadence ready for day one

02

Invest in the product

Capital is planned at acquisition and funded. Liberty's full renovation launched within nine months of ownership.

  • Funded FF&E reserve and a PIP calendar kept on schedule
  • Competitive bids above set thresholds
  • Renovation scope driven by what guests tell us, room by room

03

Put the right team on property

Named leaders in every department, coached daily by principals who are on site.

  • General Manager of record working on property
  • Department heads accountable for front office, housekeeping, engineering and sales
  • Brand training for every guest-facing associate before the first shift

04

Run the brand playbook

We adopt brand programs as standing disciplines from day one. We don't negotiate them away.

RMASBrand DigitalGuestVoiceMI Health Check
  • Revenue Management Advisory Services (RMAS) on the weekly call
  • Brand Digital Marketing for listings, reviews and social
  • GuestVoice alerts and GXP cases answered the same day
  • MI Health Check readiness, with a self-audit before every visit

05

Measure, report, repeat

One dashboard, monthly owner reviews and transparent reporting to the brand's regional team.

  • USALI monthly close against budget and prior year
  • Weekly pace, forecast and comp-set review
  • Quarterly portfolio benchmarking across every hotel

Accountability in practice

How a guest issue moves through the company.

Every piece of feedback has an owner at every level, from the front desk the same day to the CEO's monthly review.

  1. 01

    Guest feedback

    Surveys, cases, reviews

  2. 02

    Front desk

    Same day

  3. 03

    AGM

    Daily review

  4. 04

    COO

    Weekly trend & plan

  5. 05

    CEO

    Monthly review

All In, On Site

See the model at work.

Ask us about the Liberty turnaround, our reporting package or how we'd run your hotel.

Contact MSK